We are looking for a skilled Digital Marketing Specialist to enhance our online presence and drive targeted traffic. The ideal candidate will excel in creating effective digital campaigns, analyzing performance data, and optimizing strategies for increased ROI.

Key Responsibilities:

• Plan, execute, and monitor digital marketing campaigns across SEO, SEM, social media, and email marketing.
• Conduct keyword research and analysis to optimize website content for improved search engine rankings.
• Develop engaging content and manage social media channels to increase brand awareness and customer engagement.
• Utilize analytics tools to track campaign performance, generate reports, and identify areas for improvement.
• Collaborate with the content team to create SEO-friendly content strategies.
• Implement conversion rate optimization (CRO) techniques to boost lead generation and sales.

Academic Qualifications:

• Bachelor's degree in Marketing, Business, or related field.

Experience Required:

• 2+ years of experience in digital marketing, preferably in a remote setting.

Skills:

• SEO and SEM expertise
• Social media management
• Analytics and reporting
• Content strategy
• Conversion rate optimization