We are seeking a skilled and proactive Email Marketing Specialist to take ownership of our email marketing campaigns, driving engagement, customer retention, and conversions. The ideal candidate will have a strong background in crafting compelling email content, analyzing campaign performance, and implementing effective strategies to enhance email reach and engagement.

Key Responsibilities:

• Plan, develop, and execute effective email marketing campaigns to promote products, services, or content.
• Design engaging email templates, including graphics, formatting, and mobile optimization, to increase open rates and click-through rates.
• Segment and manage email lists to target specific customer groups for personalized content delivery.
• Conduct A/B testing for subject lines, content, and send times to optimize performance.
• Monitor and analyze email campaign metrics, including open rates, click-through rates, conversions, and unsubscribe rates.
• Collaborate with the content, design, and sales teams to align email campaigns with overall marketing strategies.
• Stay updated with industry trends, best practices, and new email marketing tools to continually improve campaigns.
• Ensure compliance with email marketing laws and best practices (e.g., GDPR, CAN-SPAM).
• Generate detailed reports on campaign performance and provide actionable insights for future improvements.

Academic Qualifications:

• Bachelor's degree in Business Administration, or a related field.

Experience Required:

• 2+ years in email marketing or digital marketing roles