Drive brand positioning and market penetration through strategic Above-the-Line (ATL) and Below-the-Line (BTL) campaigns.
Oversee media planning, advertising, and digital activations while executing on-ground promotions, retail branding, and consumer engagement initiatives.
Collaborate with sales teams, analyze market trends, and optimize marketing spends to enhance brand visibility and drive sales growth.
Skills
Brand strategy
market penetration
media planning
advertising
digital marketing
ATL & BTL campaigns
retail branding
consumer engagement
sales collaboration
market trend analysis
marketing budget optimization
leadership
strategic planning
team management
communication skills
data-driven decision-making.
Job Specification
Bachelor's degree in Business Administration, or related field (Master’s preferred).