We are seeking a dynamic and results-driven Marketing Manager to lead and execute marketing strategies for our education services. The ideal candidate will play a pivotal role in enhancing our brand presence, driving enrollment, and developing innovative campaigns to position us as a leader in the education industry.
Key Responsibilities:
- Develop and implement comprehensive marketing plans to increase awareness, enrollment, and engagement.
- Plan, execute, and oversee digital and offline campaigns, including SEO/SEM, email marketing, social media, and events.
- Analyze market trends and competitor strategies to identify opportunities for growth and differentiation.
- Collaborate with academic and administrative teams to design marketing materials, including brochures, ads, and digital content.
- Monitor and optimize marketing budgets to ensure maximum ROI.
- Foster relationships with schools, colleges, and community partners for collaborations and outreach programs.
- Conduct regular performance analysis and prepare detailed reports for senior management.
Academic Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field (Master’s preferred).
Experience Required:
- Minimum 5 years of marketing experience, preferably in the education industry or related sectors.
- Proven success in managing campaigns targeted at students, parents, and educators.
Skills Required:
- Strategic planning, creativity, communication, analytics, leadership, collaboration, adaptability, negotiation, digital marketing expertise, public relations.